Swyft Energy, an online boiler replacement provider, needed an integrated and streamlined ordering experience for its customers.
They appointed Microsoft partner, Spanish Point Technologies, to design and implement a modern cloud based CRM and sales platform that transformed the experience for Swyft Energy’s customers. Customers can now go through the entire purchase process online, thanks to an integrated end-toend sales experience. What was once a traditional, labour-intensive process is now a streamlined, user-friendly, customer-focused solution.
Swyft Energy aims to simplify the installation of energy products in homes across Ireland. Building on it’s successful market entry focusing on high-efficiency boilers and heating controls, Swyft Energy had recently increased it’s product range to include solar PV and EV charging points.
As a business, Swyft is committed to making the whole process of energy installations easier for customers. Boiler replacement has several key steps which begin with understanding the existing setup and then establishing what the replacement will look like.
When the information gathering phase is complete, parts must be ordered, and engineers are assigned to the job in accordance with the customer’s schedule.
“We went out to the market, looked at different products and found that Microsoft was the fit for us. It wasn’t just a CRM; it was a total integrated Azure cloud services. The overall integrated end-to-end platform was the reason that we chose Microsoft.”
Co-Founder & CTO, Swyft Energy
Over time, Swyft found that this process has become disjointed as none of the systems they were using communicated with one another – which increased admin for the whole team and had a negative impact on the customer experience further down the line.
Swyft was experiencing rapid growth and was inundated with new customer requirements. The team needed to understand how changing technology could optimise their performance – and positively impact their product and service offering.
Swyft wanted to build on its existing CRM system, to further leverage the company’s position in the market through offering a customer-focused solution.
However, amalgamating many different elements would be a challenge. Swyft needed the help of a specialist who could provide a deeper understanding of the design and application of Microsoft products.
Dublin-based Spanish Point Technologies was brought on board following a tender to facilitate Swyft’s broader development goals.
Working closely with the team and quickly identifying the business’ goals, Spanish Point was able to assist Swyft Energy in defining its long-term solutions, while building on their existing system and future proofing it with additional capacity to meet growing customer needs.
Provided a long term solution
Additional capacity to meet consumer needs
Improved the customer sales journey
Reap significant cost savings through automation
Increased system and process efficiencies
““We’d gone to tender with other consulting partners to implement Dynamics and we just definitely thought Spanish Point really had their finger on the pulse in terms of understanding what we wanted, and were really engaged and welcoming to ourselves and that stayed throughout the project as well.”
CO-FOUNDER & CTO, SWYFT ENERGY
In under half a year, Spanish Point had designed and integrated the sales process end to end for Swyft Energy – a game changing technology that transformed the way in which customers in the energy solutions market interact with their providers.
Using Dynamics 365 and a host of tools built in Power Apps, Spanish Point was able to make huge improvements across the business. Not only did they vastly improve Swyft’s sales journey, but the business was able to reap significant cost savings through automated processes and system efficiencies.
By improving internal practices and providing customers with a tool unavailable elsewhere, Swyft has cemented its place in the Irish energy market and is going from strength to strength.